For me, the idea of my cupcakes is to make available to you little genuine cakes with delicious toppings in now sadly paper cups as appose to the many fluffy or sponge cakes made pretty with sugar paste and much colouring. My preference is going back to the roots and making do with what we already have like using real fruits, herbs and more; rather than keeping up with the trends like cutting and pasting (play dough?) and most of all unconsciously moving away from the goodness and taste.
My look on the other hand is also keeping them real, you get exactly what comes out of the oven and the topping uses nothing more than the basic butter knives and spoons to make them pretty enough. Baking this way helps me focus on working towards the right texture, taste and creativity.
But, that's just me!